wisconsin tourism federation



Mark Freuenfelder explains: Like AYDS and Beaver College, the WTF (Wisconsin Tourism Federation) got tired of being the butt of jokes and changed its name to the Tourism Federation of Wisconsin.


via Sullivan.

i like that they changed their name "to avoid being the butt of jokes," but we are all still making fun of them anyway.

28 comments:

Adnoxious said...

They totally should have left the name as is and cashed in on a one-of-a-kind tour of effed up stuff in Wisconsin.

adnoxious.blogspot.com
Taking aim at lousy advertising

jennplaysbass said...

or changed it to FTW!

Anonymous said...

Here's another WTF acronym:

The ATP's World Tour Finals:
http://www.barclaysatpworldtourfinals.com/en/home/default.asp

This is the year-end championships for professional tennis players. It used to be called the Masters Cup until some bonehead thought he'd "improve" upon it by renaming it the ATP WTF.

And they wonder why tennis is a dying sport.

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